You may have heard Kylie Jenner recently raving about this product (on her snapchat in March 2016) as a good moisturizer for oily skin. But this aftershave balm has been raved about looong before our dear Kylie Jenner. In fact, it was way back in 2015 (I think April 2015?), when YouTube beauty vlogger and makeup artist Nikkie Tutorials had an (accidentally) AMAZING Makeup Revelation. She wanted to do her makeup but happened to be without moisturizer and primer. On a whim, she decided to "steal" her man's Nivea Men Post Shave Balm and use it under her makeup. Throughout the day, she noticed that her makeup stayed extremely well and realised that the product worked as an amazing (and inexpensive) primer! Yay for Nikkie! Ever since that revelation, makeup lovers all around the world have been buying these off the shelves!